ZenZee Shop

ZenZee Shop is a vision to celebrate motherhood and to raise our children in a natural way.

Background

The shop main products are Teethers – Baby Toys / Silicone Teething Nursing Necklaces for the Mom to wear / Pregnancy Bolas / Unique, Handmade Nappy Wallets / Baltic Amber Necklaces and Bracelets.

The Challange

WHY WAS ZENZEE SHOP SET UP IN THE FIRST PLACE?

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Get back to the initial spark of excitement behind ZenZee Shop creation. Beyond earning an income, what was the drive behind it all?
The vision is simple: ZenZee Shop is a vision to celebrate motherhood and to raise our children in a natural way by offering natural remedies.

Marketing and Communications challenges: Driving awareness, Engage and inspire. Tell compelling stories, build movements through social media.

The Solution

We started by researching how users were interacting with the products and used this to create a number of user journeys. It became clear that users wanted outstanding images, great details about the products and also a great browsing experience as well as be able to quickly find particular content when necessary. Users also needed easy access to information like Important Safety notice, Certificate Of Authenticity for Amber Necklace and the meaning Behind the Pregnancy Bola.

HOW TO SHAPE A TONE OF VOICE.
For ZenZee Shop the tone of voice is important, it should be consistent across all channels, giving the user something to respond and relate to and it’s an expression of the people behind the brand.

By utilizing large high-end product photos and subtle, yet elegant typography, we were able to convey the brand’s message across the entire website.

We took a mobile first approach in creating this responsive e-commerce website.
This was very important, given the brand’s mobile usage was expected to be over 50% of their user base.

PROJECTS

BRANDING

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Brand Equity + Vision

Brand Guidelines

Brand Positioning

PRODUCT

PHOTOGRAPHY

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website

development

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ECOMMERCE, SOCIAL MEDIA MARKETING, SEO

The website is built using WordPress and Woocommerce, giving the ZenZee Shop team a simple interface to manage the content. We also included features that allow them to manage product stock, easy to use onsite SEO and plan automated social media posts.
The design is clean and simple, allowing the site to be fully responsive, and features high quality imagery throughout.
zenzee.co.uk

#BRANDING #BRAND STRATEGY #DESIGN & DEVELOPMENT #CONTENT DEVELOPMENT #PRODUCT PHOTOGRAPHY #CONTENT STRATEGY #DATA ANALYSIS #MARKETING #SOCIAL MEDIA #SOCIAL STRATEGY

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